In going through the 'Understanding Hubspot Lead Scoring' course on Hubspot Academy, I am working on trying to list all the properties that can be included in the Predictive Lead Score metric that is automatically created by Hubspot using ML and AI. From watching the video, I can see that the score is determined by the following data points.
Demographic information
Hubspot Insights
Information about your business
Interactions logged in Hubspot CRM
Web Analytics data
Marketing Email Interactions
Form submission events
For 'Hubspot Insights' data, I am having trouble finding what properties are included in this data point.
Does anyone know what properties (Company & Contact) make up Hubspot Insight data?