I'm wondering if there's any way to record relationships between companies in Hubspot, ideally as a link to the related company profile?
My scenario is that I'm looking to record business partners that we work with collaboratively to develop opportunities with mutual clients. I'd like to link their company profile with the client company profile as the 'partner of record'. The best I've come up with so far is creating a custom property for "partner" and manually populating the pick list.
If anyone has alternate ideas/experience I'd be really interested to discuss further.
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