Lists, Lead Scoring & Workflows

Larbi16
Participant

Limit number of emails sent per week for each contact

SOLVE

Hello,

 

I have built two lead nurturing email workflows, and some contacts are enrolled in both workflows.  I don't want any contact to receive more than 1 email per week so I added the same delay between emails in each workflow.  The delay is "delay until a date" and then specify "7 days after last marketing email send date at 10 AM"; however, this didn't work as I received two emails 3 minutes apart on my test box.  My question is:

 

- Is there a way to mimic the Entreprise "Frequency Safeguard" feature using workflows? If not, what type of delay should I use in my workflows to make sure that each contact do not receive more than 1 email per week?

 

Thank you very much!

 

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1 Accepted solution
jforte
Solution
Top Contributor

Limit number of emails sent per week for each contact

SOLVE

Thanks for the mention @kvlschaefer 

Hey @Larbi16 , my best advice since most of the nurturing emails make sense if they are gather in the same lifecycle would be to set If Contact X triggers both workflow enroll him on Workflow A and don't trigger Workflow B than as last action from Workflow A you send it to Workflow B.

Anyway if you want to make it together you have 2 options:
Option 1: Make only one workflow
In this example let's imagine that each workflow as 5 emails
1.1) Trigger: Criteria Workflow A or Criteria Workflow B
1.2) If than/branch: Criteria Workflow A vs. Criteria Workflow B
[If in this example the contact matches only the criteria of workflow A]
1.3) Send Email
1.4) After 7 days
1.5) If than/branch: Criteria Workflow A vs. Criteria Workflow B
[In this example the contact keeps only with Workflow A criteria]
1.6) Send 2º email workflow A
1.7) After 7 days
1.8) If than/branch: Criteria Workflow A vs. Criteria Workflow B
[Now the contact fits the Criteria of Workflow B]
1.9) Send first email of Workflow B
And now it's easy since you know that in this step you already sent 2 emails of workflow A and 1 email of workflow B so:
2.1) Send 3º Email A
After 7 days
2.2) Send 2º Email B
After 7 days
2.3) Send 4º Email A
After 7 days
2.4) Send 3º Email B
After 7 days
2.5) Send 5º Email A
After 7 days
2.6) Send 4º Email B
After 7 days
2.7) Send 5º Email B

It seems a lot but using the "Clone: This action and all after it" it will be easy.

Option 2: Use "Delay until event happens" action it will work but it's not as safe as the first option.

View solution in original post

2 Replies 2
jforte
Solution
Top Contributor

Limit number of emails sent per week for each contact

SOLVE

Thanks for the mention @kvlschaefer 

Hey @Larbi16 , my best advice since most of the nurturing emails make sense if they are gather in the same lifecycle would be to set If Contact X triggers both workflow enroll him on Workflow A and don't trigger Workflow B than as last action from Workflow A you send it to Workflow B.

Anyway if you want to make it together you have 2 options:
Option 1: Make only one workflow
In this example let's imagine that each workflow as 5 emails
1.1) Trigger: Criteria Workflow A or Criteria Workflow B
1.2) If than/branch: Criteria Workflow A vs. Criteria Workflow B
[If in this example the contact matches only the criteria of workflow A]
1.3) Send Email
1.4) After 7 days
1.5) If than/branch: Criteria Workflow A vs. Criteria Workflow B
[In this example the contact keeps only with Workflow A criteria]
1.6) Send 2º email workflow A
1.7) After 7 days
1.8) If than/branch: Criteria Workflow A vs. Criteria Workflow B
[Now the contact fits the Criteria of Workflow B]
1.9) Send first email of Workflow B
And now it's easy since you know that in this step you already sent 2 emails of workflow A and 1 email of workflow B so:
2.1) Send 3º Email A
After 7 days
2.2) Send 2º Email B
After 7 days
2.3) Send 4º Email A
After 7 days
2.4) Send 3º Email B
After 7 days
2.5) Send 5º Email A
After 7 days
2.6) Send 4º Email B
After 7 days
2.7) Send 5º Email B

It seems a lot but using the "Clone: This action and all after it" it will be easy.

Option 2: Use "Delay until event happens" action it will work but it's not as safe as the first option.

kvlschaefer
Community Manager
Community Manager

Limit number of emails sent per week for each contact

SOLVE

Hi @Larbi16,

 

Thanks for reaching out to the Community!

This is a great question 🙂

 

Let's invite our subject matter experts to this conversation. 

Hi @jforte@andrus@Aakar - Do you have any tips for @Larbi16?

Thank you!

 

Best,

Kristen


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