Lead scoring: assigning points per marketing email opened?SOLVE
Feb 21, 2019 11:52 AM
I am currently working on lead scoring for a number of clients. I would like to assign a value (say 5 points) every time that a Contact/user opens a marketing email. The points would be assigned each time that the action is performed. So, the first email opened = 5 pts; the second email opened = 5 pts again, and so on. Basically, I'd like to have one lead scoring prompt that assigns 5 points every time the action is completed.
In the HubSpot score property, however, it appears that I can only assign points for aggregate actions. For example, if # of emails opened is between 1 and 3, the user receives X points.
I think I could work around this by simply assigning 5 pts to "emails opened = 1," and "emails opened = 2," and so on, but I was wondering if anyone had another way where one scoring item would suffice. An answer here would help with other similar criteria as well. Thank you very much.
Solved! Go to Solution.
Feb 21, 2019 2:06 PM - edited Aug 26, 2019 8:47 PM
>>"...I could work around this by simply assigning 5 pts to "emails opened = 1," and "emails opened = 2," and so on, but I was wondering if anyone had another way where one scoring item would suffice."
HubSpot Manual Lead Scoring sets are only applied to a contact once, so your 'work around' isn't a workaround at all. That's just the way lead scoring works.
- see image