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Lead scoring: assigning points per marketing email opened?
SOLVEFeb 21, 2019 11:52 AM
Hello,
I am currently working on lead scoring for a number of clients. I would like to assign a value (say 5 points) every time that a Contact/user opens a marketing email. The points would be assigned each time that the action is performed. So, the first email opened = 5 pts; the second email opened = 5 pts again, and so on. Basically, I'd like to have one lead scoring prompt that assigns 5 points every time the action is completed.
In the HubSpot score property, however, it appears that I can only assign points for aggregate actions. For example, if # of emails opened is between 1 and 3, the user receives X points.
I think I could work around this by simply assigning 5 pts to "emails opened = 1," and "emails opened = 2," and so on, but I was wondering if anyone had another way where one scoring item would suffice. An answer here would help with other similar criteria as well. Thank you very much.
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Accepted Solutions
Feb 21, 2019 2:06 PM - edited Aug 26, 2019 8:47 PM
>>"...I could work around this by simply assigning 5 pts to "emails opened = 1," and "emails opened = 2," and so on, but I was wondering if anyone had another way where one scoring item would suffice."
HubSpot Manual Lead Scoring sets are only applied to a contact once, so your 'work around' isn't a workaround at all. That's just the way lead scoring works.
- see Set up score properties to qualify leads
- see image
HubSpot Manual Lead Scoring
Note: HubSpot is a constantly evolving platform. Please check the date of each post and view all solutions in that context.
-- Visit
Hope that helps.
Be well,
Frank
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