Lead scoring -Click on any email

[sharath]

So, I am working on manual lead scoring, there are two positive attributes which I could not add, here are the details. “Click on a link in an email”(Any contact who clicks any link in any email shall be awarded 5 points), I could not find this option under manual scoring  also “Click on a link on a web page”( Any contact who clicks a link on any page on website shall be awarded 5 points, I could not find this option too Kindly help me out,)

Thank you

[Phil_Vallender]

Hi @sharath

There is an Emails Clicked property in the Contact Properties (not the email properties) that will solve your fist problem.

I dont think there is a property for links clicked on pages but you can use the contact property Pages Viewed and apply an 'is greater than' rule.

Hope this helps. 

[sharath]

Hi Phill

Thank you for the quick response, I really appreciate it.  Just one question, do emails clicked property mean clicking a link in an email?

Regards,

Sharath

[Phil_Vallender · Accepted solution]

Hi @sharath

Yes, that's right - any link cliked in the email will count. 

Regards, Phil.

[Winnie-Li]

Is there a way to set this as an incremental value? So that for every additional email click, there are additional points?

[hoinguyen]

Just wanted to second this question.

Given that a contact can only go through a rule once, I want to know if there is a way to configure the scoring such that each additional click gets you more points. 

[Phil_Vallender]

Hi @hoinguyen

Yes, you can do this. Lead score rules always accumulate, so you could do something like this:

1. Emails clicked >= 1 -- 5pts
2. Emails clicked >= 3 -- 15pts
3. Emails clicked >= 5 -- 30pts 
   • Total if 5+ emails clicked = 50pts

Hope that helps.

[JTChal]

Is there seriously no way to create one rule that simply says each marketing email clicked = X points?

[sharath]

Wow, thank a lot 🙂 this will help a lot

Regards,

Sharath