Lists, Lead Scoring & Workflows

DCharkashyna
Teilnehmer/-in

Lead Scoring: how to change number of marketing emails opened, clicked within a specific time frame

lösung

I love the property in HubSpot's score for marketing emails opened and marketing emails clicked. But it doesn't make sense if someone has a really high score because they opened emails a year ago, but haven't opened any since. Is there a way I can put in a timeframe without having to make a list of emails?

0 Upvotes
1 Akzeptierte Lösung
JustinPerkinsC
Lösung
Stratege/Strategin

Lead Scoring: how to change number of marketing emails opened, clicked within a specific time frame

lösung

Might be worth creating a custom HubSpot score/health field of your own to really map out what you want an engagement score to look like. You could leverage a lot of the last email click/open/etc date fields in those to help come up with a value to track these items. What I like is you can also build positives and negatives into these for say haven't clicked an email in X number of days. Have you messed around building a score field before in HS?

If you are doing list management side you can use active/smart lists to use a lot of the same data to pull in those individuals into certain campaigns. I do this heavily in our world to manage who will and wont be getting emails and to make my life a lot easier. 

Justin Perkins
Marketing Operations Manager
JPerkins@contractlogix.com
Contract LogixLinkedin

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3 Antworten
JustinPerkinsC
Lösung
Stratege/Strategin

Lead Scoring: how to change number of marketing emails opened, clicked within a specific time frame

lösung

Might be worth creating a custom HubSpot score/health field of your own to really map out what you want an engagement score to look like. You could leverage a lot of the last email click/open/etc date fields in those to help come up with a value to track these items. What I like is you can also build positives and negatives into these for say haven't clicked an email in X number of days. Have you messed around building a score field before in HS?

If you are doing list management side you can use active/smart lists to use a lot of the same data to pull in those individuals into certain campaigns. I do this heavily in our world to manage who will and wont be getting emails and to make my life a lot easier. 

Justin Perkins
Marketing Operations Manager
JPerkins@contractlogix.com
Contract LogixLinkedin
DCharkashyna
Teilnehmer/-in

Lead Scoring: how to change number of marketing emails opened, clicked within a specific time frame

lösung

So you're right, I figured out I can subtract based on last email opened! so I added a subtraction property for last email opened beyond say 60 days, I will subtract 20 points.

JustinPerkinsC
Stratege/Strategin

Lead Scoring: how to change number of marketing emails opened, clicked within a specific time frame

lösung

perfect! I know over time I have worked to try and dial in numbers its one of those items that is so subjective sometimes. Glad this works for you

Justin Perkins
Marketing Operations Manager
JPerkins@contractlogix.com
Contract LogixLinkedin