Is it possible to segment an A/B test on workflows?

[sfreitasde]

Hello community!

I am running some A/B tests on my workflows, but I want to segment who is going to receive each test.

For an example: I want people who receive the test Email 1 Test A, also receive Email 2 Test A and the ones receive Email 1 Test B receive Email 2 Test B.

Is this possible to segment?

Thanks in advance!

[deepikaverma · Accepted solution]

Hi @sfreitasde 

You can create the list of who has received the Email1 Test A and then use that list as a sending criterion for Email 2 Test A. Similarily for Email 1 Test B.

I hope it helps!
Thanks!

[deepikaverma · Accepted solution]

Hi @sfreitasde 

You can create the list of who has received the Email1 Test A and then use that list as a sending criterion for Email 2 Test A. Similarily for Email 1 Test B.

I hope it helps!
Thanks!

[sfreitasde]

Hi @deepikaverma 

Can you explain a little better how can I create the list?

[deepikaverma · Accepted solution]

Hi @sfreitasde ,

Go to the lists> Active lists (contacts)> In filters choose marketing emails > Select- Email1 Test A > Apply- Emal delivered to the contact > save the list

- From here you will get the count of the contact recived Eamil 1 Test A. Now you can use this list as trigger critteria in wf and send Email 2 Test A to this ist from actions.

Thanks!