Including campaign influence in lead scoring model
SOLVE
I have my newsletters grouped as a 'Newsletter' campaign. I would like to add an element in my lead scoring model which scores the contact if they have been influenced by the campaign (rather than selecting each individual email within the campaign).
I tried creating a list of contacts from the campaign analytics but it's not active and I don't want to have to manually update it.
Including campaign influence in lead scoring model
SOLVE
Hi,
As far as I am aware you cannot adda campaign as influence to a scoring model.
However, you can create a few work-arounds.
You can create an active list where the criteria is interacting with an email and each time you send out an email you just need to add it to the list. Then use the list membership criteria to add score to the contact.
Create a CTA which will be added to all of your newsletter emails and use the same CTA in all of them and add the CTA click to the scoring criteria (this is not the best option because it only tracks clicks and not opens or clicks on other features.
It would be a good suggestion for the Hubspot team to have a better option than these similar to what you suggested about campaign influence as a criteria.
Regards,
Daniel
Daniel Bleichman Marketing | AudioCodes
Danielbleichman@gmail.com Did my post help answer your query? Help the Community by marking it as a solution
Including campaign influence in lead scoring model
SOLVE
Hi,
As far as I am aware you cannot adda campaign as influence to a scoring model.
However, you can create a few work-arounds.
You can create an active list where the criteria is interacting with an email and each time you send out an email you just need to add it to the list. Then use the list membership criteria to add score to the contact.
Create a CTA which will be added to all of your newsletter emails and use the same CTA in all of them and add the CTA click to the scoring criteria (this is not the best option because it only tracks clicks and not opens or clicks on other features.
It would be a good suggestion for the Hubspot team to have a better option than these similar to what you suggested about campaign influence as a criteria.
Regards,
Daniel
Daniel Bleichman Marketing | AudioCodes
Danielbleichman@gmail.com Did my post help answer your query? Help the Community by marking it as a solution