Include "Has read email" and "Is a top engaged contact of email" to "Marketing Email Activity"
Does anybody else wish you could use the "Has read an email" (contact has viewed for more than 8 seconds) or "Is a top engaged contact of email" (contact has opened email multiple times) as a form of "Marketing email activity" in smart list creation?
I appreciate the current options for "Marketing email activity" in smart list creation, which let you create lists that retarget customers who have "opened" an email or "clicked" a particular link in an email.
But I would really like to be able to retarget customers who have demonstrated other forms of high-engagement, such as having "read" the email (viewed for more than 8 seconds) or opened the email enough times (sometimes 10+ times per email!) to be considered as a"top engaged" contact.
Basically, I think it's awesome that Hubspot can generate this information, but I don't understand why we can't use this valuable data in smart list creation. My main point is: What's the point of knowing who's read your email for more than 8 seconds or opened it multiple times if you can't use this information to retarget them?
Upvote if you agree and would like to see this feature developed! Thanks, y'all.