If/Then didn't click on link

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I am a little confused with the If/Then branch for "didn't click on link" option. I would assume that the green option would be for anyone who didn't click on the link, because the if/then statement would be true, but when I did a test criteria, it sent the person who didn't click on the link to the red. So now I'm pretty sure that the red path is where people who don't click on the link will go, but I just want confirmation so that I do not mess up my workflow. 

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Top Advisor | Partner

Hello @arandazzo,

 

The "didn't click on a link" criterion comes with another condition: "opened [email] but didn't click on a link". Both need to be true for a contact to go down the green/yes path. If a contact has not opened an email, they'll go down the red/no path. Can you verify that your contact fulfills both criteria: email open AND click?

 

If the person has opened AND clicked and still goes down the red/no path, can you share an image of the workflow (click "More" below the "Review" button and then "Export")? We'll have another look.

 

If you want to separate all contacts who've clicked from those who haven't, there are two options:

  1. Add more criteria, combined by OR. You'd have to include all contacts who received but didn't open (because they haven't clicked a link either).
  2. Use "Contact clicked a link in email" as a branch criterion instead of "didn't click". The contacts from your previous yes/green branch will now take the no/red branch.

Hope this helps!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


Hat mein Beitrag deine Frage beantwortet? Bitte hilf der Community und markiere ihn als Lösung.

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Top Advisor | Partner

Hello @arandazzo,

 

The "didn't click on a link" criterion comes with another condition: "opened [email] but didn't click on a link". Both need to be true for a contact to go down the green/yes path. If a contact has not opened an email, they'll go down the red/no path. Can you verify that your contact fulfills both criteria: email open AND click?

 

If the person has opened AND clicked and still goes down the red/no path, can you share an image of the workflow (click "More" below the "Review" button and then "Export")? We'll have another look.

 

If you want to separate all contacts who've clicked from those who haven't, there are two options:

  1. Add more criteria, combined by OR. You'd have to include all contacts who received but didn't open (because they haven't clicked a link either).
  2. Use "Contact clicked a link in email" as a branch criterion instead of "didn't click". The contacts from your previous yes/green branch will now take the no/red branch.

Hope this helps!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


Hat mein Beitrag deine Frage beantwortet? Bitte hilf der Community und markiere ihn als Lösung.

View solution in original post

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New Contributor

Hi, thank you for your answer! I didn't take that into account when doing my test, and because the email hasn't sent out yet it makes sense that the entire criteria wouldn't be filled. Thank you for clarifying this for me.