If/Then didn't click on linkSOLVE
Sep 21, 2020 1:37 AM
I am a little confused with the If/Then branch for "didn't click on link" option. I would assume that the green option would be for anyone who didn't click on the link, because the if/then statement would be true, but when I did a test criteria, it sent the person who didn't click on the link to the red. So now I'm pretty sure that the red path is where people who don't click on the link will go, but I just want confirmation so that I do not mess up my workflow.
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Sep 21, 2020 1:53 AM
The "didn't click on a link" criterion comes with another condition: "opened [email] but didn't click on a link". Both need to be true for a contact to go down the green/yes path. If a contact has not opened an email, they'll go down the red/no path. Can you verify that your contact fulfills both criteria: email open AND click?
If the person has opened AND clicked and still goes down the red/no path, can you share an image of the workflow (click "More" below the "Review" button and then "Export")? We'll have another look.
If you want to separate all contacts who've clicked from those who haven't, there are two options:
- Add more criteria, combined by OR. You'd have to include all contacts who received but didn't open (because they haven't clicked a link either).
- Use "Contact clicked a link in email" as a branch criterion instead of "didn't click". The contacts from your previous yes/green branch will now take the no/red branch.
Hope this helps!
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