I'm shocked lead scores can't be incremented every time an action is taken
10-08-2019 04:00 - editado 10-08-2019 04:00
Why isn't it possible to increment lead scores every time an action is taken? This should be an option when setting up scoring for each property. As the system currently stands, if someone visits my website on 20 separate occasions, they get 1 point. What if they read 100 blog posts? Have 1 point.
The point of lead scoring is to provide an indication of how engaged a prospect is with your company and your content over time, which undoubtedly includes repeat visits to a website, multiple marketing emails opened, etc. I'm utterly flummoxed as to why repeat actions don't count toward lead scores. How is this not a thing? All the other major marketing automation platforms assume that this is how lead scoring works.
I've read Hubspot's community article suggesting a workaround, which is really not a workaround at all. It suggests I create separate rules that say, "If a prospect views a second web page, add another point," and "If a prospect views a third web page, add another point" ... but clearly this is not a scalable or sustainable solution.
Is there a real workaround (not a highly manual accounting for every possibility) that exists now, or does Hubspot at least have a fix for this in its development pipeline?