Hubspot scoring - guidelines
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Hubspot scoring - guidelines
SOLVEHey @Cronos,
Personally, I've found that the smaller the lead score total the better it is to manage. HubSpot also has a great writeup on some positive attributes you can use: https://blog.hubspot.com/marketing/lead-scoring-instructions
With an example setup here.
But for your question of negative attributes, I typically try to put in a decaying score. Sends since last engagement goes up (4 is goal), last email open date is greater than X days, last activity date is greater than X days, etc.
Hope this helps!
Hubspot scoring - guidelines
SOLVEHey @Cronos,
Personally, I've found that the smaller the lead score total the better it is to manage. HubSpot also has a great writeup on some positive attributes you can use: https://blog.hubspot.com/marketing/lead-scoring-instructions
With an example setup here.
But for your question of negative attributes, I typically try to put in a decaying score. Sends since last engagement goes up (4 is goal), last email open date is greater than X days, last activity date is greater than X days, etc.
Hope this helps!
