Hubspot is tracking page visits, but not scoring them.

[ADelBuono]

I set up lead scoring in the new tool. When I've tested, I can see it's accurately scoring my email interactions. However, website interactions are not being scored. I can see the website page visit activity in my contact record, so the tracking script is properly set up, but the scoring mechanism isn't giving me any credit for my website activity.

Has anyone seen this before? Any ideas why when I test a contact in the scoring mechanism it says that the contact has no website activity when it does?

[FrancoisSmit777 · Accepted solution]

Hi @ADelBuono 

HubSpot shows page views on the contact record, but scoring isn’t picking them up. A few common reasons:

1. Wrong rule setup: Make sure your score rule is “Page view - has visited URL containing…” and not a different behaviour/event. Use “contains” instead of the full URL.

2. Recalculate: After you add/edit rules, click “Recalculate scores” so HubSpot checks old page views.

3. Cookie link: HubSpot only scores page views if the browser cookie is tied to that contact (via form fill or email click). If you just visit the site without that, it won’t score.

4. Consent/IP/domain: If cookies aren’t accepted, or your IP is excluded, or the domain isn’t added in HubSpot settings, it won’t count.

5. Quick test: Send yourself a HubSpot email, click the link, visit a page that matches your scoring rule, then check if the score updates.

If that works, the setup is fine, it’s just cookie/consent or rule matching that’s blocking it.

[FrancoisSmit777 · Accepted solution]

Hi @ADelBuono 

Thanks for sharing the image. 

You are using “is equal to” with the full URL/domain, which is too strict. HubSpot won’t match those exactly, even though the page views show on the contact record.

I’d switch it to “Page visited = URL contains” and just use part of the path (like, /pricing instead of the full link). That should actually trigger the score.

Best, 

Francois 

www.smitmarketing.co.uk

[franksteiner79]

Hi @ADelBuono 

What is the actual filter/scoring criteria that you have set up? Can you share a screenshot?

I had a similar issue and the filter criteria was what caused it to not score it properly.

Frank

[ADelBuono]

Hi @franksteiner79 

Here's a shot of how we have it set up. 

[FrancoisSmit777 · Accepted solution]

Hi @ADelBuono 

HubSpot shows page views on the contact record, but scoring isn’t picking them up. A few common reasons:

1. Wrong rule setup: Make sure your score rule is “Page view - has visited URL containing…” and not a different behaviour/event. Use “contains” instead of the full URL.

2. Recalculate: After you add/edit rules, click “Recalculate scores” so HubSpot checks old page views.

3. Cookie link: HubSpot only scores page views if the browser cookie is tied to that contact (via form fill or email click). If you just visit the site without that, it won’t score.

4. Consent/IP/domain: If cookies aren’t accepted, or your IP is excluded, or the domain isn’t added in HubSpot settings, it won’t count.

5. Quick test: Send yourself a HubSpot email, click the link, visit a page that matches your scoring rule, then check if the score updates.

If that works, the setup is fine, it’s just cookie/consent or rule matching that’s blocking it.