HubSpot Sales and Marketing Alignment Training Highlights & Resources - September 2020

[SerenaPol]

Hi All,

Thank you for joining today's HubSpot Sales and Marketing Alignment training, it was great to learn with you and find out more about your business goals and sales & marketing processes.

We had lots of great questions and insightful conversations in training, so we have consolidated key resources in this post to support you as you continue to learn about HubSpot tools and the flywheel methodology.

We hope this space can also be an opportunity to keep in touch, network and continue to share knowledge and experience. What were your key takeaways from training?

Thank you!

Serena & Tash

Resources

INBOUND 2020

• INBOUND 2020 On-demand Content

Marketplace and Integration Ecosystem

• Integration Marketplace
• HubSpot Developer Comunity
• Slack Integration: Getting Started

Forms

• Autopopulate form fields with query strings

Chatbots

• Getting started with chatbots
• Actions you can trigger with chatbots

Lead Scoring 

• Likelihood to close property: how to use it
• Using multiple scoring properties

Account Based Marketing (ABM)

• ABM Academy lesson
• Getting started with ABM in HubSpot

Reporting

• How to create and use calculation properties

cc @TashOliveira @sharonlicari