How to re-engage disengaged contacts

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Any ideas on how to re-engage those contacts on the low engagement/disengaged contact list?  I want to include some of the contacts that we're targeting when sending a marketing email but when I include them individually and have the "Don't send to contacts with low engagement" checked, these individuals still won't receive the email.  I want to protect our email reputation but I can't figure out how to selectively try to re-engage certain contacts.

Thanks!

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Community Thought Leader | Diamond Partner

Hi @TriciaT

 

This is a tricky topic. 

 

When we think about how to re-engage with disengaged leads, the solution that most businesses adopt is the 'do you still want our emails' email. 


This may have some effect but I'm inclined to think it would get more people to unsubscribe (not a bad thing if they are disengaged) than to re-engage with your emails. 

 

A different approach could be to ask them what you are doing wrong or what's missing from your communications - getting that feedback could help you to keep them and others engaged longer. 

 

In terms of a selective approach, you could create a static list to which you add the contacts you want to re-engage and then build a workflow to send the re-engagment email when contacts are added to the list. 

 

I'd be interested to know if you try any of this and how it goes. 

 

Hope that helps. 

Phil Vallender | Inbound marketing for B2B technology companies
2 Replies 2
Community Thought Leader | Diamond Partner

Hi @TriciaT

 

This is a tricky topic. 

 

When we think about how to re-engage with disengaged leads, the solution that most businesses adopt is the 'do you still want our emails' email. 


This may have some effect but I'm inclined to think it would get more people to unsubscribe (not a bad thing if they are disengaged) than to re-engage with your emails. 

 

A different approach could be to ask them what you are doing wrong or what's missing from your communications - getting that feedback could help you to keep them and others engaged longer. 

 

In terms of a selective approach, you could create a static list to which you add the contacts you want to re-engage and then build a workflow to send the re-engagment email when contacts are added to the list. 

 

I'd be interested to know if you try any of this and how it goes. 

 

Hope that helps. 

Phil Vallender | Inbound marketing for B2B technology companies
Community Thought Leader | Diamond Partner

Hi @TriciaT

 

This is a tricky topic. 

 

When we think about how to re-engage with disengaged leads, the solution that most businesses adopt is the 'do you still want our emails' email.


This may have some effect but I'm inclined to think it would get more people to unsubscribe (not a bad thing if they are disengaged) than to re-engage with your emails.

 

A different approach could be to ask them what you are doing wrong or what's missing from your communications - getting that feedback could help you to keep them and others engaged longer.

 

In terms of a selective approach, you could create a static list to which you add the contacts you want to re-engage and then build a workflow to send a re-engage email when contacts are added to the list. 

 

I'd be interested to know if you try any of this and how it goes. 

 

Hope that helps. 

Phil Vallender | Inbound marketing for B2B technology companies
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