How to make sure that forms submissions or subscriber list imports don´t modify the CRM contacts
We have thousands of contacts in the crm which are quality checked, optimized etc. i.e. are of high data quality. Now, we are asking us how we can make sure that form submissions or subscriber list imports don´t pester our well maintained core contact data.
It´d be really bad if all of a sudden, a correct contact is turned into a bad one by e.g. importing a subscriber list. (e.g. the email address is a match but the contact called himself "Goofy" or was lazy and typed A. instead of Arne which would overwrite the correct first or last name.