How can I enroll subscribers into new workflows based on lead score?SOLVE
08-30-2017 03:25 - last edited on 08-31-2017 08:49 by roisinkirby
I'm racking my brain on the best way to do this and I'm wondering if anyone has had experience or can offer a solution.
Our new subscribers will go through a welcome series workflow. We have included emails that cover each aspect of our product. The goal is to score contacts based on their perceived pain point (based on actions). [note: if they convert at any point, we ask for their pain point on the form]
So if a contact opens the email about Email Marketing, they're giving a score of 1 in the Email Marketing contact property. If they click through, we add an additional 2 points. So the contact could end up with:
- Email marketing: 3
- Marketing automation 1
- Customer relationship: 6
In this case, we'd want to put the contact in our Customer relationship workflow because their perceived pain point is in that category. I'm not seeing an easy way to do this. The lead scoring included with Hubspot is an overall score and we're looking to score them based on categories.
So they'll get the welcome series emails, and as long as they engage (but don't convert), we'll add them to a pain point series.
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