HS standard lifecycle vs. custom lifecycle property?
a month ago
Do you use a custom lifecycle property or the standard HS one? Can we talk pros & cons?
We have a custom lifecycle property b/c HS standard doesn't fit the sales process. But I'm finding this is really limiting reporting capabilities.
For instance, it looks like I can't even begin to use the new multitouch attribution reporting b/c that's all built to only run on the HS standard lifecycle property.
And it seems I can't build my own lovely pipeline velocity report like this one bc, again, it's built to only run on the HS standard lifecycle property. And the funnel visualization option isn't even available when you start a custom report from scratch.
Maybe there are reporting workarounds here that I haven't found yet?