This might be a "no-brainer" question, but here goes anyway: I want to create a list with all the leads that our inbound strategy have generated in 2018. Is the contact property "became a lead date" the best way to do that?
I just want to be able to say to my boss that "in 2018 our inbound strategy has provided us with XX leads in 2018".
And of course I want to do the same thing with SQL:s.
This depends a little bit on internal thinking and definitions but a common approach would be to use 'original source is not offline sources' and 'became a lead date is known' to exclude leads entered manually or by other systems.
You can use a similar approach to the SQLs, but the count of leads will include your SQLs too of course, at least the ones that passed through both stages.
This depends a little bit on internal thinking and definitions but a common approach would be to use 'original source is not offline sources' and 'became a lead date is known' to exclude leads entered manually or by other systems.
You can use a similar approach to the SQLs, but the count of leads will include your SQLs too of course, at least the ones that passed through both stages.