Document Views A Part of Lead Scoring!
2 weeks ago
I think it baffles me that Hubspot is not able to merge the document views as a part of lead scoring.
You are already tracking everything else numerically i.e Website session, marekting emails opend, etc (That could be a long list)
The only that isn't able to be a tracked item in lead scoring is documents viewed.
Clients and leads that open case studies, read statistical documents, view data that are in our pipeline or database is a HUGE deal towards whethere that lead is HOT or NOT....
I HIGHLY suggest putting in Documents Viewed as a lead scoring item within lead scoring.
This is a huge part of the inbound methodology.