Deleting contacts => impact on reports ?
Nov 13, 2018 4:39 AM - edited Nov 13, 2018 4:40 AM
Every month for the past 3 years, I have been generating monthly exports of new contacts created via my landing pages (from Hubspot, .xls format). For example, my report of January 2018 says my landing pages generated 246 new contacts. (I kept all the monthly .xls exports).
Problem, in website analytics, when I display my new contacts created this year via my Landing Pages, I no longer have the same numbers at all. For example, for January 2018, Hubspot now shows me only 159 new contacts created, whereas my export generated in January 2018 says 246. Numbers are wrong for every month, it kills all my KPIs...
Any idea what could cause this discrepancy?
My Customer Success manager advised me to ask support, and support is kinda lost for now. My only guess is that I deleted about 2000 contacts in August of this year, as they were completely unqualified and useless to me. I'm thinking maybe removing those contacts could create the difference in numbers, meaning deleted contacts are notre taken into account anymore in any report generated afterwards? But that would be stupid.
Thank you for your help, it's critical for me.