Criteria for email marketing activities

SOLVE
Marina1
Participant

Is there a way we can have an option for  selecting 'all emails' or 'any email' as criteria for list segmentation and lead scoring?  

 

For example:  If I wanted to set a negative score to any contact that has not opened more than 1 email and is not a customer in the last x amount of days, I'd have to manually go email by email in every single campaign running.  This is such a tedious and time consuming process, that I thought there has to be a better way to do this.

 

If there isn't something like this in place yet, is it possible for me to request to add this feature to hubspot marketing dashboard?

 

Thank you for you help!

 

 

 

2 Accepted solutions

Accepted Solutions
Phil_Vallender
Solution
Most Valuable Member | Diamond Partner

Hi @Marina1

 

There are contact properties you can use:

 

  • Emails opened
  • Emails clicked

When building lists or lead scoring, you will find these in the contact properties section, not under the email engagement options. 


Does that help?

Phil Vallender | Inbound marketing for B2B technology companies

View solution in original post

Phil_Vallender
Solution
Most Valuable Member | Diamond Partner

My pleasure - I'd appreciate it if you could mark my reply as the solution to help fellow community members. 

Phil Vallender | Inbound marketing for B2B technology companies

View solution in original post

0 Upvotes
3 Replies 3
Phil_Vallender
Solution
Most Valuable Member | Diamond Partner

Hi @Marina1

 

There are contact properties you can use:

 

  • Emails opened
  • Emails clicked

When building lists or lead scoring, you will find these in the contact properties section, not under the email engagement options. 


Does that help?

Phil Vallender | Inbound marketing for B2B technology companies

View solution in original post

Marina1
Participant

Sweet, thanks for the help Phil! This makes total sense! =]

0 Upvotes
Phil_Vallender
Solution
Most Valuable Member | Diamond Partner

My pleasure - I'd appreciate it if you could mark my reply as the solution to help fellow community members. 

Phil Vallender | Inbound marketing for B2B technology companies

View solution in original post

0 Upvotes