Creating a "last marketing interaction date" property based on other date properties already known
SOLVE
Hi!
I've been looking at these 5 separate date properties to determine when a contact's last marketing interaction was:
Date of last marketing email open
Time last seen
Last engagement date
Last activity date
Last session date
Instead of having to compare the five different dates to find the most recent, I'd love to create a workflow that checks these properties and outputs the most recent date in a new property - "last marketing interaction date". I'm struggling to find a workflow action that could do this, particularly the outputing of a variable date.
Has anyone faced a similar use case or know of a way to do something like this?
Creating a "last marketing interaction date" property based on other date properties already known
SOLVE
We have a need for this as well. We want to create a custom date property that will take ~5 existing property dates and choose the most recent date as the option.
We too are looking at marketing + sales activities to get a holistic view of prospect/customer reach within the past 365 days.