Creating Contact List based on ESP/Device Opens

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Anyone know of a way to use ESP or Device Open information that can be found from an individual recipient's "Activity" to create a segmented list? 

 

Ex. I'd like to establish a Workflow that adds contacts who opened a campaign on mobile into one segment and those that opened on desktop to another.

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Q: Anyone know of a way to use ESP or Device Open information that can be found from an individual recipient's "Activity" to create a segmented list? ?

 

Short A: No.

 

Longer A:

Not sure what your use case is, but don't think there's a built-in native HubSpot way to directly segment Contacts based on the device used to open a specific HubSpot Marketing Email campaign. (pretty sure there's not)


That being said, if you need to build such a segment in HubSpot, you'll want to compel visitors, email recipients, whatever to engage with SMART CONTENT based on their current device type. Smart CTAs work well when trying to identify devices.

- see image (Smart CTA)

NOTE: Normally, each CTA Smart Version would appear identical to all device types. We only changed the buttonization to emphasize the Smart Content differences.

hubspot-cta-smart-by-device-type-gif.gifHubSpot Smart CTA: Using Device Type


++
HubSpot can also automatically render Smart Content (including CTA's) on pages based on which device is being used to view it.

- see image (Smart Content on HubSpot Pages)

 

hubspot-page-content-by-device-type.pngHubSpot Page Using Smart Content By Device Type

 

 

+++

Once we have engagement, we can THEN build segments to serve Contacts using those devices. (if appropriate, as in your use case)

- see image (Smart List by Device Type)

 

hubspot-list-cta-clicks-by-device-type-gif.gifHubSpot Smart List: Contacts By Device Type (who clicked CTA)

 


RESOURCES
- see Get started with smart content

- see Add smart content to your emails, website pages, landing pages, and templates

- see Smart content | Frequently Asked Questions

While there are exception use cases to most best practices, these FAQs cover a wide range of Smart Content Do's and Dont's.

 

Help answer your question? If so, remember to accept this solution now.

 

Best,
Frank

Chief HubSpot Consultant

#hsc-li-05


hubspot-solutions-signature-mfrankjohnson-v05.png

MFrankJohnson.com | Perfect HubSpot Series | Connect on LinkedIn

Help find posts quickly ... accept this solution now.

Hope that helps.

 

Best,
Frank

 

MFrankJohnson-dot-com-HubSpot-Community-banner-gif-v20190817

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Community Superstar

_hubspot-button-accept-as-solution-gif-v00.gif

 

Q: Anyone know of a way to use ESP or Device Open information that can be found from an individual recipient's "Activity" to create a segmented list? ?

 

Short A: No.

 

Longer A:

Not sure what your use case is, but don't think there's a built-in native HubSpot way to directly segment Contacts based on the device used to open a specific HubSpot Marketing Email campaign. (pretty sure there's not)


That being said, if you need to build such a segment in HubSpot, you'll want to compel visitors, email recipients, whatever to engage with SMART CONTENT based on their current device type. Smart CTAs work well when trying to identify devices.

- see image (Smart CTA)

NOTE: Normally, each CTA Smart Version would appear identical to all device types. We only changed the buttonization to emphasize the Smart Content differences.

hubspot-cta-smart-by-device-type-gif.gifHubSpot Smart CTA: Using Device Type


++
HubSpot can also automatically render Smart Content (including CTA's) on pages based on which device is being used to view it.

- see image (Smart Content on HubSpot Pages)

 

hubspot-page-content-by-device-type.pngHubSpot Page Using Smart Content By Device Type

 

 

+++

Once we have engagement, we can THEN build segments to serve Contacts using those devices. (if appropriate, as in your use case)

- see image (Smart List by Device Type)

 

hubspot-list-cta-clicks-by-device-type-gif.gifHubSpot Smart List: Contacts By Device Type (who clicked CTA)

 


RESOURCES
- see Get started with smart content

- see Add smart content to your emails, website pages, landing pages, and templates

- see Smart content | Frequently Asked Questions

While there are exception use cases to most best practices, these FAQs cover a wide range of Smart Content Do's and Dont's.

 

Help answer your question? If so, remember to accept this solution now.

 

Best,
Frank

Chief HubSpot Consultant

#hsc-li-05


hubspot-solutions-signature-mfrankjohnson-v05.png

MFrankJohnson.com | Perfect HubSpot Series | Connect on LinkedIn

Help find posts quickly ... accept this solution now.

Hope that helps.

 

Best,
Frank

 

MFrankJohnson-dot-com-HubSpot-Community-banner-gif-v20190817

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