Can lead scores depreciate over time?

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New Contributor

Is it possible to have a lead score depreciate over time? For example, if a user doesn't interact with us (log into their account, click an email, register for a webinar, answer phone calls...) for a month, -1. For a second month, -2, etc. 

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Esteemed Advisor | Diamond Partner

Hi @Zbatty

 

You can refine some of your lead score by a date property so that after a period of time, the score is removed. This will have the effect of reducing the score if the action are not repeated. 

 

Lead score.png

 

Hope this helps.


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Phil Vallender

Inbound marketing for B2B technology companies
Diamond HubSpot Partner

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Esteemed Advisor | Diamond Partner

Hi @Zbatty

 

You can refine some of your lead score by a date property so that after a period of time, the score is removed. This will have the effect of reducing the score if the action are not repeated. 

 

Lead score.png

 

Hope this helps.


Did my post help answer your query? Help the Community by marking it as a solution.

Phil Vallender

Inbound marketing for B2B technology companies
Diamond HubSpot Partner

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New Contributor

Thanks very much. I'll look into that.

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