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Can lead scores depreciate over time?

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Occasional Contributor

Is it possible to have a lead score depreciate over time? For example, if a user doesn't interact with us (log into their account, click an email, register for a webinar, answer phone calls...) for a month, -1. For a second month, -2, etc. 

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Community Thought Leader | Diamond Partner

Hi @Zbatty

 

You can refine some of your lead score by a date property so that after a period of time, the score is removed. This will have the effect of reducing the score if the action are not repeated. 

 

Lead score.png

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
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Community Thought Leader | Diamond Partner

Hi @Zbatty

 

You can refine some of your lead score by a date property so that after a period of time, the score is removed. This will have the effect of reducing the score if the action are not repeated. 

 

Lead score.png

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
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Occasional Contributor

Thanks very much. I'll look into that.

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