Automation triggered by Referral code

[squigglebit]

We have a refer-a-friend system. Our client platform passes a code to HS for each client (referral code)

When this code is used it shows on the new customers contact record as referral code used and the email of the referer.

I need a trigger to email the referer to let them know their code has been used and I can't figure out how to associate the referral codes so that the referer receives an email.

Any help greatly appreciated.

[karstenkoehler · Accepted solution]

Hi @squigglebit,

Is the referral code stored in a contact property? If so, the first step would be to create an automated email and add all the information about the contact into that email, using personalization tokens, e.g. first name, last name, email address.

Then, under Menu > Automation > Workflows, you would set up a contact-based workflow that triggers when "Referral code is known" (potentially spelled differently, depending on what your property is called).

You would then create an if/then branch for each referrer. For example, one branch for "Referral code is equal to A001", one branch for "Referral code is equal to A002", one branch for "Referral code is equal to A003" etc. (Codes are obviously made up, you would use yours.)

In each branch, you can then add your automated email from above via the "Send internal marketing email" workflow action. Here you can add specific recipient email addresses. For the A001 branch, add the referrer email address of A001 and so on.

If you have the GDPR settings enabled in your portal, make sure that each referrer is also a contact in your CRM and opted into the subscription type that you chose for the automated email. Otherwise HubSpot will not send the email.

Let me know if you have any follow-up questions!

[squigglebit]

Any suggestions based on the referral codes being in the upper thousands? the if/then would not be a viable option

But yes they are contact properties.

[karstenkoehler]

Hi @squigglebit,

This would require custom code and an Operations Hub Professional subscription. I'm not aware of any ways to achieve this with Marketing Hub Professional or Enterprise.

Best regards!

[squigglebit]

We have everything at enterprise level 🙂 Ok I'll speak with my developer and see what we can do