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Approaching lead scoring with varying customer base?

New Contributor

We're looking into setting up lead scoring to help provide our sales team with insights into the strength of a lead, but how would we approach this when we have vastly different customers and products? 


We offer solutions for SMEs and others for large multinationals and others for individual professionals. Is it possible to implement lead scoring with a varying customer base? 




1 Reply
Community Thought Leader | Diamond Partner

Hi @jademartin 


The best approach would probably be to create multipe lead score properties, which you can now do with Marketing Hub Pro and Enterprise: Set up score properties to qualify contacts


Hope this helps.

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Phil Vallender

Inbound marketing for B2B technology companies
Diamond HubSpot Partner