Will Google's new Ad Blocker Affect Lead Flows?SOLVE
Feb 14, 2018 12:27 PM
Google released new rules for its Better Ads Standards policy on February 14, 2018, which will block ads ruled as especially "intrusive." These ads include autoplaying video ads that include sound, large sticky ads that take over the lower-third of the screen, and ads that blanket the entire screen and require users sit through a countdown process.
What is HubSpot's response to this in regards to its Lead Flow capabilities? Should Marketers turn these off? If they are kept on, will our sites be negatively impacted?
More on the new policy here: https://www.tomsguide.com/us/chrome-ad-blocker-features,news-26619.html
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Feb 15, 2018 9:43 AM
Hey @mmandel thanks for getting in touch! We on the lead flows team have had this front of mind for some time now! We're going to constantly work on staying on top of these policies so we don't negatively affect the SEO. Google's policies state that a pop-up ad that is over 1/3 of the page will negatively affect the ranking of the site. This will only affect the "pop-up" center ads we have in Lead Flows and we're actively working on improving these.
Our desktop lead flows will not be affected by this and we also won't take up more than 1/3 on the most popular phone screen sizes. However, if you are concerned about particularly small screen sizes you can disable your lead flow on mobile devices through the "options" tab witin your lead flow.