Using the same form for all webinars

[asiaferguson]

Hi all -

This isn't an issue per se, rather I'm looking for others' thoughts on the subject.

We have a client that does multiple webinars a month. They are considering using a single form for all of them and using a hidden field to differentiate between each webinar. This is instead of having a unique form for each webinar as they are doing now. Also a consideration is the webinar pages would be in Webflow with an embedded form rather than in Hubspot itself.

I don't think it's a good idea personally, but still being relatively new to Hubspot it's more of a gut feeling than anything concrete. It seems like the data could become one big mess. For example, separating out who signed up for which webinar (and sometimes they can have 2 at the same time).

Any opinions or something I'm not seeing?

Thanks,
Asia

[franksteiner79 · Accepted solution]

Hi @asiaferguson 

That largely depens on which webinar platform they are using and if they handle sign up via HubSpot landing pages or website pages.

Generally it is not a bad idea to have one form for a specific activity - demo, webinar, event - and reuse it in multiple locations. HubSpot allows us to differentiate between a form and where (on HubSpot) it has been submitted (see list filter example below):

This allows us to built an active list based on form submissions on a specific page, basically our list of webinar registrations.

So there is no need to work with hidden form fields, hidden form fields also come with their own behaviour that needs to be considered.

Now coming back to the webinar platform question - depending which one is being used, I would always favour to run everything up to the actual event through the webinar platform. They are built to handle registrations, cancellations, etc. Most of them have pretty enough landing pages and reminder automation, that make rebuilding that functionality in HubSpot an unneccessary overhead. Most webinar tools also have integrations with HubSpot so information of who registered, for which webinar, who attended, for how long gets synced. Allowing you to do the usual post event follow ups - send emails, do segmentation, etc.

I hope that helps.

Frank