To brief you, we're having trouble with consistent formatting of Hubspot CTA buttons across devices on our WordPress-powered site. On some mobile phones, the buttons are not evenly spaced and we haven't been able to find a solution.
So we've decided to move back to using WordPress buttons, but I need help with figuring out how to track the button clicks in the contact record?
We host live webinars and send the viewers to a "lobby" of sorts that requires no log-in, where these buttons live.
Do we create a Hubspot tracking URL? Do we create a Behavioral Event?
Using Events is a great way to track specific activities completed by visitors on your site. Tracked events can show up in contacts' timelines.
You can find detailed documentation about Custom Behavioral Events here.
I also wanted to tag a couple of other marketing experts to get their opinion on this matter: @trevordjones, @ElyshaShave, @ConnorSlivensky what would you recommend? Thank you!