Too many forms, but don't want to lose reporting capabilities
Jul 3, 2018 1:23 PM
Got a bit of a complicated scenario here --
- Using a separate HubSpot form for each offer (ebooks, webinars, contact foms, etc.)
- Using WordPress landing pages (w/ embedded HubSpot forms)
Why are you using separate forms for each offer, you ask??
- Each form has hidden fields for "Lead Source" and "Lead Source Detail". This data maps to Salesforce and helps us analyze our offers driving net new leads. (Ex: Lead Source = Ebook, Lead Source Detail = "How to Cook a Full Alligator in 7 Minutes") Since we don't use HubSpot landing pages, forms seem to be the only way to identify which offer the contact converted on.
- We also use forms to associate the contact to a Salesforce campaign so we can track the offer's influence throughout the funnel, including Opportunity creation and closing, and customer retention.
HOWEVER, managing and updating so many forms is a pain, as you can imagine.
Any ideas on workarounds for capturing offer engagement activity with a consolidated form strategy? Need to stick with WordPress landing pages...