Social Automation and Clicks Attribution

[MSchumacher0]

Our company has a social automation program where we post on behalf of a lot of individuals. Some posts contain links to landing pages which capture contact info such as name, e-mail in order for them to get to the downloadable asset.

We also have a workflow sequence that is attached to the landing page form that drips several e-mails on form enrollment/submission.

What I cannot figure out is how to customize the sender of the e-mail drips to be attributed to the LinkedIn profile owner who was the original source of the link which led the contact to the landing page in the first place.

I tried to locate the source of the contact record in HubSpot but all it does is show me that the contact was created from Organic Social from LinkedIn...but not whose exact profile.

Help?

[CHawkins · Accepted solution]

Are you using UTM tags? I think that will likely be your best way to track this, you could create a custom "utm_campaign" for each profile and include that in their links.

[karstenkoehler · Accepted solution]

Hi @MSchumacher0,

If these contacts are marked as organic social in the "Original source" field, then the only option you could get this information is from the "Original source drill-down 2" field, see here: https://knowledge.hubspot.com/properties/understand-source-properties

For organic social contacts, the drill-down 1 stores the site and drill-down 2 stores the utm_campaign.

In other words, if you create URLs for your team that have a utm_campaign parameter that contains their name, that's how you would get this information to show up in HubSpot.

(Keep in mind that this requires two things; for the person to accept cookies and submit a form.)

To create tracking links with a corresponding UTM parameter, you can use HubSpot's tracking URL builder or this one: https://ga-dev-tools.google/campaign-url-builder/

Make sure that rhe "utm_medium" parameter is “social” and the "utm_source" is exactly the name of a recognized social network. "utm_campaign" would be the name of your employees. You would create one link per employee.

Best regards!

[CHawkins · Accepted solution]

Are you using UTM tags? I think that will likely be your best way to track this, you could create a custom "utm_campaign" for each profile and include that in their links.