HubSpot does do reverse IP lookup to identify/profile anonymous website browsers based on the company. You can access this data under Sales > Sales Tools > Prospects.
If a lead divulges a company email address, all this information moves over to the contact too. If they do not (i.e they use gmail.com), HubSpot does not automatically use their IP to identify their likely company, I don't think.
HubSpot does do reverse IP lookup to identify/profile anonymous website browsers based on the company. You can access this data under Sales > Sales Tools > Prospects.
If a lead divulges a company email address, all this information moves over to the contact too. If they do not (i.e they use gmail.com), HubSpot does not automatically use their IP to identify their likely company, I don't think.