Message field analysis - AI?
SOLVE
1 Accepted solution
Message field analysis - AI?
SOLVEHi @folked,
I'm not aware of any AI-powered integration or feature native to HubSpot. However, there are two approaches that could help you.
First, if you have an understanding of the types of inquiries you are receiving through the contact property "message", you could build active lists in HubSpot that are filter for contacts whose messages contain certain keywords. For example, you could create an active list filtering for contacts whose property "message" contains any of "demo", another list filtering for "assessment" etc.. A contact who has requested a demo or assessment would be picked up by this list.
Second, if you want to use natural language processing on the messages that you receive, I'd explore Zapier. Zapier allows you to connect HubSpot with Google Sheets or Microsoft Excel and send HubSpot contacts to a spreadsheet.
In this spreadsheet, you could now work with a tool like text2data.com (or any other, search for "natural language processing google sheets" or "natural language processing microsoft excel") and create new columns (later to be properties in your HubSpot portal) which contain the results of your text analytics. After your analysis, you can update HubSpot contacts from spreadsheet rows.
As always, before managing contact data in new tools, I suggest running this by your data privacy officer to make sure your compliant with data privacy legislation.
Hope this helps!
| Karsten Köhler |
 | Did my post help answer your query? Help the community by marking it as a solution. |
Message field analysis - AI?
SOLVEMessage field analysis - AI?
SOLVEHi @folked,
I'm not aware of any AI-powered integration or feature native to HubSpot. However, there are two approaches that could help you.
First, if you have an understanding of the types of inquiries you are receiving through the contact property "message", you could build active lists in HubSpot that are filter for contacts whose messages contain certain keywords. For example, you could create an active list filtering for contacts whose property "message" contains any of "demo", another list filtering for "assessment" etc.. A contact who has requested a demo or assessment would be picked up by this list.
Second, if you want to use natural language processing on the messages that you receive, I'd explore Zapier. Zapier allows you to connect HubSpot with Google Sheets or Microsoft Excel and send HubSpot contacts to a spreadsheet.
In this spreadsheet, you could now work with a tool like text2data.com (or any other, search for "natural language processing google sheets" or "natural language processing microsoft excel") and create new columns (later to be properties in your HubSpot portal) which contain the results of your text analytics. After your analysis, you can update HubSpot contacts from spreadsheet rows.
As always, before managing contact data in new tools, I suggest running this by your data privacy officer to make sure your compliant with data privacy legislation.
Hope this helps!
| Karsten Köhler |
| Did my post help answer your query? Help the community by marking it as a solution. |
