Lead Tracking for Partners without Creating Multiple Landing Pages for Each Partner

[xtinechao]

Hi, 

We have lots of partners across the ASIA region, and it isn't feasible to create multiple landing pages of our campaigns for each partner in order for us to track and share with them the leads that have registered for the events/webinars. 

Per lead tracking post on your knowledge base, it is stated the the URL tracker is created for Facebook, Linkedin or whatever other tracking purposes, but does not seem to answer my question regarding partners' traceability. 

Is there a way that we are able to create individual tracking URLs for each partner and linked back to our campaign, where we are able to differentiate leads by partners' URL tracker?

[jennysowyrda]

Hi @xtinechao, 

You can link multiple tracking urls back to your campaign and see who cilcked the url (or you can share the link with specific partners). For more information on tracking urls, click here.

If you can share more of your purpose for needing to track different sets of data, that would be helpful. 

@kframpton do you have any advice for organizing information for campaigns? @gpicajr do you have any advice on organizing this information from a webinar point of view? 

The more information  you share @xtinechao the better the community can help!

[JHendriks0]

Hi @jennysowyrda , I have a question similar to @xtinechao and I appreciate you made a step towards answering her. 

This is the situation:

I have a lead magnet that I want to attract prospects to. I have the lead magnet available behind a gated landing page, where the prospect leaves his/her email address, etc.

Now, there are several ways of getting people to this landing page.

Within Linkedin alone, there are multiple colleagues that can post and have a pull to that landing page. I can post on community pages to that landing page. I can send private messages to my first connects with a link to that landing page.

I can also create cold emails and send, with a link to that same landing page.

Of course, it is extremely valuable to understand the different performance of each of these channels towards that landing page. 

Creating seperate Tracking URLs to determine the source to that landing page would be great.

Now, as I understand the documentation so far, for each distinctive source I want to measure, I need to set up a seperate campaign and a seperate landing page. Because one landing page can only be associated with one single campaign, and the traffic is actually not reported per Tracking URL, but instead per Campaign, to which the tracking URL is associated.

Is this true?

If I have 15 different sources to the same page (like @xtinechao partners) that I want to track the performance of, do I need to create 15 campaigns and clone and manage 15 landing pages, call to actions, emails, and all other assets??

Or is there a simpler way?

Thanks in advance for any help,

Kind regards,

Jeroen Hendriks
CEO CartUp AI

[TitiCuisset]

Hi @JHendriks0 

Thank you for reaching out

I want to tag some of our experts on this matter - @rikkilear @GeorgeBThomas @JonPayne do you have any thoughts for @JHendriks0 on this? 

Thank you!

Best

Tiphaine

[JonPayne · Accepted solution]

Hi @JHendriks0 and @xtinechao - you're right, setting up multiple landing pages or campaigns for this isn't the way to go. You can separate out web traffic, contacts and customers by using Tracked URLs. This video shows how. Let me know if you want more info:

Soapbox - UTM Tracking En Masse

And here's the Google sheet  for you to copy if you want to do this in bulk.

https://docs.google.com/spreadsheets/d/1ikAAmkeBXn7AsEiZhilm1WlEP99giRWoxkb_AzXtIjI/edit?usp=sharing 

[Amita]

Hi Jon! I just came across your answer and it fixes the exact problem that I'm having too with generating tracking URLs en masse for a growing set of partners. I did have a question, though...

So once I've gone through your spreadsheet method and created my tracking URLs, can I share those links with the respective partners as-is, or are there further steps to be taken in Hubspot?

From my understanding, creating them the "slow way" (i.e. one by one) in Hubspot will link each URL to the campaign in Hubspot too. And then the Traffic Analytics > Other Campaigns will show me the breakdowns of UTM source (aka partner name) and medium (link) the right way. But say I go through Google Sheets and the source is a new partner name, I am afraid that Hubspot's Other Campaigns will not register the traffic correctly. Let me know if that's not the case, then that does save me a lot of time!

Thanks so much,

Amita

[sharonlicari]

Thanks for sharing @JonPayne I loved your video!! 👏