Lead Capture Tools

SBlocq
Contributor

How to track form submissions after click on CTA in popup?

SOLVE

Hi all,

 

We've created a pop-up with the new CTA feature in Hubspot. This pop-up includes a CTA button, that leads to a landing page with a form. The goal is of course to submit the form on the landing page. 

 

We want to know how many people submitted the form after clicking the CTA button on the popup. This is however not possible at the moment. You can only see the click-through-rate on the CTA button, not the associated form submissions.

 

The only workaround is to add UTM tags to the URL of the CTA button. However, internal UTM tagging is not best practice, as you will replace the original source of the visitor.

 

Does anyone know another workaround?

0 Upvotes
2 Accepted solutions
KhushbooRevOps
Solution
Participant

How to track form submissions after click on CTA in popup?

SOLVE

Hi @SBlocq,

To track form submissions after a pop-up CTA click,


1. Modify the CTA URL to include a custom parameter like ?source=popup-cta.

2. Add a hidden field to the form.

3. Use JavaScript to capture the parameter and fill the hidden field.

This lets you track submissions from the pop-up without using UTM tags.

I hope it helps, let me know if you need to talk!

Khushboo Pokhriyal

Growth & Operations

GroRapid Labs

LinkedIn | 9315044754 | Email | Website

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Olivia_Bagnall
Solution
Guide | Platinum Partner
Guide | Platinum Partner

How to track form submissions after click on CTA in popup?

SOLVE

HI @SBlocq 

To avoid using JS and custom UTM parameters, you could take advantage of HS's new customer journey reporting. https://knowledge.hubspot.com/reports/create-a-journey-report

Do you have an Enterprise subscription by any chance? 

Olivia Bagnall

Inbound Consultant | HubSpot Specialist | Community Champion

emailAddress
o.bagnall@baskey.eu
website
www.baskeydigital.com
Book a consultation

View solution in original post

6 Replies 6
Olivia_Bagnall
Solution
Guide | Platinum Partner
Guide | Platinum Partner

How to track form submissions after click on CTA in popup?

SOLVE

HI @SBlocq 

To avoid using JS and custom UTM parameters, you could take advantage of HS's new customer journey reporting. https://knowledge.hubspot.com/reports/create-a-journey-report

Do you have an Enterprise subscription by any chance? 

Olivia Bagnall

Inbound Consultant | HubSpot Specialist | Community Champion

emailAddress
o.bagnall@baskey.eu
website
www.baskeydigital.com
Book a consultation
SBlocq
Contributor

How to track form submissions after click on CTA in popup?

SOLVE

Ha great, this does the trick. Just wondering @Olivia_Bagnall , do you know why the metrics between customer journey report and the CTA performance report vary? The first one says there are 13 views, and 4 clicks, while the second reports says there are 20 views and 4 clicks.

 

SBlocq_0-1725882967272.png

SBlocq_1-1725883020177.png

 

I've used the correct CTA name filter, and rolling dates.

 

0 Upvotes
Olivia_Bagnall
Guide | Platinum Partner
Guide | Platinum Partner

How to track form submissions after click on CTA in popup?

SOLVE

hi @SBlocq

I can't tell exactly from the screenshots you sent but it could be because of known vs unknown contacts?

If you check 'include anonymous visitors, does that even out the numbers? 

Screenshot 2024-09-09 at 14.57.24.png

Olivia Bagnall

Inbound Consultant | HubSpot Specialist | Community Champion

emailAddress
o.bagnall@baskey.eu
website
www.baskeydigital.com
Book a consultation
0 Upvotes
SBlocq
Contributor

How to track form submissions after click on CTA in popup?

SOLVE

@Olivia_Bagnall 

No, I already tried that one. I was thinking maybe unique versus non-unique views. But weird that Hubspot would use different metrics.

0 Upvotes
Olivia_Bagnall
Guide | Platinum Partner
Guide | Platinum Partner

How to track form submissions after click on CTA in popup?

SOLVE

@SBlocq Ah yes that makes sense. The CTA metrics are related to that CTA and to individual viewers while the report is contact-based so I think you are right there. 

Olivia Bagnall

Inbound Consultant | HubSpot Specialist | Community Champion

emailAddress
o.bagnall@baskey.eu
website
www.baskeydigital.com
Book a consultation
0 Upvotes
KhushbooRevOps
Solution
Participant

How to track form submissions after click on CTA in popup?

SOLVE

Hi @SBlocq,

To track form submissions after a pop-up CTA click,


1. Modify the CTA URL to include a custom parameter like ?source=popup-cta.

2. Add a hidden field to the form.

3. Use JavaScript to capture the parameter and fill the hidden field.

This lets you track submissions from the pop-up without using UTM tags.

I hope it helps, let me know if you need to talk!

Khushboo Pokhriyal

Growth & Operations

GroRapid Labs

LinkedIn | 9315044754 | Email | Website