How to track form submissions after click on CTA in popup?

[SBlocq]

Hi all,

We've created a pop-up with the new CTA feature in Hubspot. This pop-up includes a CTA button, that leads to a landing page with a form. The goal is of course to submit the form on the landing page. 

We want to know how many people submitted the form after clicking the CTA button on the popup. This is however not possible at the moment. You can only see the click-through-rate on the CTA button, not the associated form submissions.

The only workaround is to add UTM tags to the URL of the CTA button. However, internal UTM tagging is not best practice, as you will replace the original source of the visitor.

Does anyone know another workaround?

[Olivia_Bagnall · Accepted solution]

HI @SBlocq 

To avoid using JS and custom UTM parameters, you could take advantage of HS's new customer journey reporting. https://knowledge.hubspot.com/reports/create-a-journey-report

Do you have an Enterprise subscription by any chance? 

[SBlocq]

Ha great, this does the trick. Just wondering @Olivia_Bagnall , do you know why the metrics between customer journey report and the CTA performance report vary? The first one says there are 13 views, and 4 clicks, while the second reports says there are 20 views and 4 clicks.

I've used the correct CTA name filter, and rolling dates.

[Olivia_Bagnall]

hi @SBlocq! 

I can't tell exactly from the screenshots you sent but it could be because of known vs unknown contacts?

If you check 'include anonymous visitors, does that even out the numbers? 

[SBlocq]

@Olivia_Bagnall 

No, I already tried that one. I was thinking maybe unique versus non-unique views. But weird that Hubspot would use different metrics.

[Olivia_Bagnall]

@SBlocq Ah yes that makes sense. The CTA metrics are related to that CTA and to individual viewers while the report is contact-based so I think you are right there. 

[KhushbooRevOps]

Hi @SBlocq,

To track form submissions after a pop-up CTA click,

1. Modify the CTA URL to include a custom parameter like ?source=popup-cta.

2. Add a hidden field to the form.

3. Use JavaScript to capture the parameter and fill the hidden field.

This lets you track submissions from the pop-up without using UTM tags.

I hope it helps, let me know if you need to talk!

Khushboo Pokhriyal

Growth & Operations

GroRapid Labs

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