How to make the GDPR consent of communicate requiredSOLVE
Sep 18, 2018 9:54 AM - edited Sep 18, 2018 11:59 AM
I have a form that requires the consent to communicate to deliver a premium content. The problem is that is not possible to set the consent as required (as you can read here), so I have leads that are converting without clicking the consent. I have 2 problems:
- they cannot receive the content they required
- its completely unuseful to gather data from people I cannot communicate with. I honestly don't care about giving away content for free if I cannot trasform the visitor into lead
Did someone found a workaround to deal with this problem?
Solved! Go to Solution.
Sep 18, 2018 11:43 AM
This is really a problem with GDPR, rather than a problem with HubSpot - as I'm sure you know.
GDPR states that when you determine that you need to collect consent to communicate with a lead, it can not be made mandatory. In many cases I expect this will result in consent-obtain ratios near 0%.
There is no way to make HubSpot's GDPR consent, or any form of GDPR compliant consent, a mandatory step - even in return for valuable content.
I would always recommend that business look to see if they can communicate based on legitimate interest - otherwise you can basically forget email marketing and lead nurturing.
Hope this helps.