Do any of you here attempt to capture when a prospect has a 'surge' in lead score?
It would be very useful to know when a prospect is scoring up 'rapidly'.
i.e. If a prospect scores up by 50% of their starting lead score over 48 hours, it would be very useful to be able to notify a Sales Development Rep of this 'surge' in lead score so that they can prioritise reaching out.
The only thing I can think of is if you are changing lifecycle stage based upon lead score. Provided you have notifications set up when a lifecycle changes, you would be notified when it meets that threshhold.
I suppose you could also do this with a custom property that changes based upon lead score. For example, your custom property could be "Lead Score Range" and the values might be 0-25, 26-50, 51-75, etc. (or whatever makes sense in your set up). When it passes a certain level to trigger a change in that property, you could set up a notification.
This wouldn't be exactly as you described, but it would accomplish large swings in lead score.
I'd love to hear if anyone else has other ideas for this.
Josh
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Josh Curcio HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers. HubSpot Platinum Partner & HubSpot Certified Trainer
The only thing I can think of is if you are changing lifecycle stage based upon lead score. Provided you have notifications set up when a lifecycle changes, you would be notified when it meets that threshhold.
I suppose you could also do this with a custom property that changes based upon lead score. For example, your custom property could be "Lead Score Range" and the values might be 0-25, 26-50, 51-75, etc. (or whatever makes sense in your set up). When it passes a certain level to trigger a change in that property, you could set up a notification.
This wouldn't be exactly as you described, but it would accomplish large swings in lead score.
I'd love to hear if anyone else has other ideas for this.
Josh
Did this post help solve your problem? If so, please mark it as a solution.
Josh Curcio HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers. HubSpot Platinum Partner & HubSpot Certified Trainer