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How to Capture 'Surges' in Lead Scoring

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Hi Guys,

 

Do any of you here attempt to capture when a prospect has a 'surge' in lead score?

It would be very useful to know when a prospect is scoring up 'rapidly'.

i.e. If a prospect scores up by 50% of their starting lead score over 48 hours, it would be very useful to be able to notify a Sales Development Rep of this 'surge' in lead score so that they can prioritise reaching out.

 

Any ideas / suggestions would be fantastic.

 

Cheers,

 

Adam

 

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Regular Advisor | Gold Partner | HubSpot Certified Trainer

Hi @AdamShaw,

 

The only thing I can think of is if you are changing lifecycle stage based upon lead score. Provided you have notifications set up when a lifecycle changes, you would be notified when it meets that threshhold. 

 

I suppose you could also do this with a custom property that changes based upon lead score. For example, your custom property could be "Lead Score Range" and the values might be 0-25, 26-50, 51-75, etc. (or whatever makes sense in your set up). When it passes a certain level to trigger a change in that property, you could set up a notification.

 

This wouldn't be exactly as you described, but it would accomplish large swings in lead score. 

 

I'd love to hear if anyone else has other ideas for this.

 

Josh




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Josh Curcio

We help tier 1 & 2 manufacturers generate leads!
HubSpot Gold Partner & HubSpot Certified Trainer

Community Thought Leader

@AdamShaw, this Capping Lead Scores per Activity and Session thread briefly discusses how to identify 'surges', and how to penalize offenders. Should give you a good place to start.

 

Help answer your question? If so, remember to accept this solution now.

 

Best,
Frank

Chief HubSpot Consultant


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Regular Advisor | Gold Partner | HubSpot Certified Trainer

Hi @AdamShaw,

 

The only thing I can think of is if you are changing lifecycle stage based upon lead score. Provided you have notifications set up when a lifecycle changes, you would be notified when it meets that threshhold. 

 

I suppose you could also do this with a custom property that changes based upon lead score. For example, your custom property could be "Lead Score Range" and the values might be 0-25, 26-50, 51-75, etc. (or whatever makes sense in your set up). When it passes a certain level to trigger a change in that property, you could set up a notification.

 

This wouldn't be exactly as you described, but it would accomplish large swings in lead score. 

 

I'd love to hear if anyone else has other ideas for this.

 

Josh




Did this post help solve your problem? If so, please mark it as a solution.

Josh Curcio

We help tier 1 & 2 manufacturers generate leads!
HubSpot Gold Partner & HubSpot Certified Trainer

Community Thought Leader

@AdamShaw, this Capping Lead Scores per Activity and Session thread briefly discusses how to identify 'surges', and how to penalize offenders. Should give you a good place to start.

 

Help answer your question? If so, remember to accept this solution now.

 

Best,
Frank

Chief HubSpot Consultant


hubspot-solutions-signature-mfrankjohnson-v05.png

MFrankJohnson.com | Perfect HubSpot Series | Connect on LinkedIn

Help find posts quickly ... accept this solution now.

HubSpot Smart Pages

hubspot-solutions-signature-pricing-options-v01.png

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