Google Ads Tracking

[BFlavin3]

Hey all, 

We run Google Ads and find that phone calls create better conversions for us, is it possible to track call conversions on google ads in the ads section of Hubspot? I want to start putting a number of qualified leads/clients behind out Google ad spend. Any ideas on how to make this work? Or can we integrate a service like Call Rail and get that information?

[Mike_Eastwood · Accepted solution]

Good news @BFlavin3 

You can use HubSpot to send conversions to Google Adwords.

Have fun

Mike

[danmoyle · Accepted solution]

@BFlavin3 a few additional resources to help with tracking Google ads conversions: 

• Ad tracking in HubSpot 
• Track and report on your Google ads in HubSpot 
• Set up offline conversion tracking through HubSpot’s Google Ads optimization events tool 

Bottom line - you should be able to measure conversions from calls on Google Ads, as @Mike_Eastwood mentioned. 

[cpros998]

How is this a solution I wonder?  It literally does nothing the person asked for.  They are trying to track incoming phone calls.  All of your links are for tracking clicks and form leads.   "We run Google Ads and find that phone calls create better conversions for us,".  Your suggestion is basically "meh doesnt matter how calls convert better and close more... send them back to text and clicks?"

[Mike_Eastwood · Accepted solution]

Good news @BFlavin3 

You can use HubSpot to send conversions to Google Adwords.

Have fun

Mike

[kvlschaefer]

Hi @BFlavin3,

Thanks for reaching out!

I would like to invite our subject matter experts to this conversation.

Hi @danmoyle, @Mike_Eastwood, @NicoleSengers, @Josh - Do you have any insight or recommendations for @BFlavin3?

Thank you!

Best,

Kristen