Generating a UTM from a form

[mjuozokas]

I am trying to use Typeform to process incoming sales requests. I've been able to use Zapier to import those submissions in Typeform as new form submissions in HubSpot. It has to be this way due to other software we use.

The one issue with Typeform is there is no built-in support for Google Address Validation, which is critical for this to work for me. The one possible workaround I think would be:

1. Prospect generates the Google formatted address by typing their address into a single field form.

2. The contents of that field (i.e. the text of the address) is then attached to the URL as a UTM parameter when the prospect submits the form.

3. The page refreshes to have the Typeform now embedded where that original form was. Typeform can pass the address as a hidden field from the UTM in the URL.

Does this make sense or sound like it would work? What I don't know how to do is get that address field into a UTM parameter.

[KhushbooRevOps · Accepted solution]

Hi @mjuozokas,

Yes, your plan can work. Here's how,

1. When the prospect submits the initial form, use JavaScript to capture the Google-validated address.

2. Redirect the user to a new URL with the address as a UTM parameter.

3. On the redirected page, embed the Typeform and pass the UTM parameter as a hidden field.

This will allow you to transfer the validated address into Typeform and then into HubSpot.

I hope it helps, let me know if you need to talk!

Khushboo Pokhriyal

Growth & Operations

GroRapid Labs

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