Lead Capture Tools


Discrepancy between MQL/SQL data pulled from Hubspot seen on Google Adwords

We have Hubspot integrated with Google Adwords.


The SQL data should be the same we see on Google Adwords as Hubspot since the data is pulled from Hubspot, but we have a campaign which shows 8 SQL on Google Adwords vs. 13 on Hubspot for this month.


For MQL, we see 50 MQLs on Google Adwords vs. 31 on Hubspot for one of our campaigns.


What can be the factors for these discrepancies?

We'd like to move forward with optimizing our Google Ads with Hubspot data, but with these discrepancies we are not able to do.

Any insight will help, thank you!

1 Reply 1
Community Manager
Community Manager

Discrepancy between MQL/SQL data pulled from Hubspot seen on Google Adwords

Hi @Leena 


Thank you for reaching out. 


The way HubSpot attributes contacts to your Google ads differs from the way the ad networks define conversions in your ad account. You can learn more about that here. If you still feel there's something wrong in the data, I would recommend connecting with HubSpot Technical Support, as Support is included in your subscription and they will be able to provide real-time assistance for this matter, where you are able to share examples about this. 


Thank you



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