Dec 13, 2017 11:24 AM
We are trying to measure our conversions to gain insight into where some of our better prospects are coming from. We are using the first conversion field to see where those leads are coming from and tracking them through the stages of the pipeline.
The issue we are experiencing is when we put this into a report, we have hundreds of different values in the first conversion field. This makes it difficult to digest the reports and see where the good leads are coming from. I am wondering if there is some way where we could bucket some of the first conversions into a specific topic.
For example, we host many webinars to generate new leads, each webinar has a separate form in HubSpot that registers them for that specific webinar. However, those individual webinars show up differently in the first conversion. Is there a way to have those different webinars simply be bucketed into a general webinar topic?
Thanks for all the help in advance!