Can I do A/B testing with the CTA (beta)?

[Washizawa]

Can I do A/B testing with the CTA (beta)?c

[himanshurauthan · Accepted solution]

Hello @Washizawa 

you'll need to create two versions of your CTA, with different text or design elements. You can then create an A/B test to see which version performs better.

[TomM2 · Accepted solution]

Hey @Washizawa A/B testing hasn't been built out for the new CTA tool (yet) but I would imagine it is on the way. It is available for the legacy (old) CTA tool, but that is a completely different tool to be honest so it may take some time to have this available in the new tool. 

If you're linking to a page with a CTA you could manually create an a/b test though. You could use the targeting and target based on a query string. You can then use queries in the url to define which CTA is shown. 

For example let's say you were linking to mysite.com/contact, You could have mysite.com/contact?cta=1 and mysite.com/contact?cta=2 with those queries (the parts after the ?) being the targets for the CTA. It's not perfect as it would mean choosing a link each time but is the closest workaround I could think of at the moment. 

[GRajput]

Hi @Washizawa 

Yes, It is possible to A/B test with CTA but that is possible in legacy and for that HubSpot needs
Marketing - Professional and Enterprise Subscriptions.
CMS - Professional and Enterprise Subscriptions.
Please, find the HubSpot knowledge base for more information :

https://knowledge.hubspot.com/cta/a/b-test-your-calls-to-action-ctas

Hope this will helps you out. Please mark it as Solution Accepted to help other Community member. Thanks!

[himanshurauthan · Accepted solution]

Hello @Washizawa 

you'll need to create two versions of your CTA, with different text or design elements. You can then create an A/B test to see which version performs better.

[JessGBI]

Hi there! How do you create the A/B test after the two CTAs (beta) are created?