Lead Capture Tools

Washizawa
Member

Can I do A/B testing with the CTA (beta)?

SOLVE

Can I do A/B testing with the CTA (beta)?c

2 Accepted solutions
himanshurauthan
Solution
Thought Leader | Elite Partner
Thought Leader | Elite Partner

Can I do A/B testing with the CTA (beta)?

SOLVE

Hello @Washizawa 

you'll need to create two versions of your CTA, with different text or design elements. You can then create an A/B test to see which version performs better.

Digital Marketing & Inbound Expert In Growth Hacking Technology

View solution in original post

TomM2
Solution
Key Advisor | Partner
Key Advisor | Partner

Can I do A/B testing with the CTA (beta)?

SOLVE

Hey @Washizawa A/B testing hasn't been built out for the new CTA tool (yet) but I would imagine it is on the way. It is available for the legacy (old) CTA tool, but that is a completely different tool to be honest so it may take some time to have this available in the new tool. 

 

If you're linking to a page with a CTA you could manually create an a/b test though. You could use the targeting and target based on a query string. You can then use queries in the url to define which CTA is shown. 

 

For example let's say you were linking to mysite.com/contact, You could have mysite.com/contact?cta=1 and mysite.com/contact?cta=2 with those queries (the parts after the ?) being the targets for the CTA. It's not perfect as it would mean choosing a link each time but is the closest workaround I could think of at the moment. 

Tom Mahon
Technical Conlsultant | Solutions Engineer | Community Champion
Baskey Digitial

Book a meeting

Did my post help answer your query? Help the community (and me) by marking it as a solution.


View solution in original post

4 Replies 4
TomM2
Solution
Key Advisor | Partner
Key Advisor | Partner

Can I do A/B testing with the CTA (beta)?

SOLVE

Hey @Washizawa A/B testing hasn't been built out for the new CTA tool (yet) but I would imagine it is on the way. It is available for the legacy (old) CTA tool, but that is a completely different tool to be honest so it may take some time to have this available in the new tool. 

 

If you're linking to a page with a CTA you could manually create an a/b test though. You could use the targeting and target based on a query string. You can then use queries in the url to define which CTA is shown. 

 

For example let's say you were linking to mysite.com/contact, You could have mysite.com/contact?cta=1 and mysite.com/contact?cta=2 with those queries (the parts after the ?) being the targets for the CTA. It's not perfect as it would mean choosing a link each time but is the closest workaround I could think of at the moment. 

Tom Mahon
Technical Conlsultant | Solutions Engineer | Community Champion
Baskey Digitial

Book a meeting

Did my post help answer your query? Help the community (and me) by marking it as a solution.


GRajput
Key Advisor | Platinum Partner
Key Advisor | Platinum Partner

Can I do A/B testing with the CTA (beta)?

SOLVE

Hi @Washizawa 

Yes, It is possible to A/B test with CTA but that is possible in legacy and for that HubSpot needs
Marketing - Professional and Enterprise Subscriptions.
CMS - Professional and Enterprise Subscriptions.
Please, find the HubSpot knowledge base for more information :

https://knowledge.hubspot.com/cta/a/b-test-your-calls-to-action-ctas

 

Hope this will helps you out. Please mark it as Solution Accepted to help other Community member. Thanks!




Gaurav Rajput
Director, MarTech( Growth Natives)

Book a meeting


0 Upvotes
himanshurauthan
Solution
Thought Leader | Elite Partner
Thought Leader | Elite Partner

Can I do A/B testing with the CTA (beta)?

SOLVE

Hello @Washizawa 

you'll need to create two versions of your CTA, with different text or design elements. You can then create an A/B test to see which version performs better.

Digital Marketing & Inbound Expert In Growth Hacking Technology
JessGBI
Participant

Can I do A/B testing with the CTA (beta)?

SOLVE

Hi there! How do you create the A/B test after the two CTAs (beta) are created?