Hey @Washizawa A/B testing hasn't been built out for the new CTA tool (yet) but I would imagine it is on the way. It is available for the legacy (old) CTA tool, but that is a completely different tool to be honest so it may take some time to have this available in the new tool.
If you're linking to a page with a CTA you could manually create an a/b test though. You could use the targeting and target based on a query string. You can then use queries in the url to define which CTA is shown.
For example let's say you were linking to mysite.com/contact, You could have mysite.com/contact?cta=1 and mysite.com/contact?cta=2 with those queries (the parts after the ?) being the targets for the CTA. It's not perfect as it would mean choosing a link each time but is the closest workaround I could think of at the moment.
Tom Mahon Technical Consultant | Solutions Engineer | Community Champion Baskey Digitial
You can now run A/B tests on CTAs created through the new editor. This feature allows you to compare two CTA variations to determine which one performs best based on clicks and views.
With a 50/50 traffic split, you can optimize your CTAs and make data-driven decisions to improve conversions.
Why does it matter?
A/B testing was a highly requested feature that helped customers optimize their Legacy CTAs. Now, the same powerful testing capabilities are available in the new CTAs tool. A/B testing allows you to test different CTA designs and copy to increase conversions by using data to implement the highest-performing version of popups and buttons.
Currently, A/B tests can be run on CTAs placed on your website only. A/B testing CTAs in marketing emails is not available at this time.
How does it work?
To start an A/B test on a CTA, find the CTA you want to test, click Actions, and select Run a test. Customize the name of your CTA variant and click Save.
Update the B variation of your CTA. Once you're happy with your CTA variations, Publish your CTA.
To access your A/B test results, click the Test Results tab on the CTA's Performance page.
Use the reports to analyze clicks and views for each variant. Once you have enough data, select a winning CTA—this version will be shown moving forward.
You can find this beta under Settings > Product updates > All product updates. If it doesn't show up there, you'll have to be patient for just a bit longer.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
Hey @Washizawa A/B testing hasn't been built out for the new CTA tool (yet) but I would imagine it is on the way. It is available for the legacy (old) CTA tool, but that is a completely different tool to be honest so it may take some time to have this available in the new tool.
If you're linking to a page with a CTA you could manually create an a/b test though. You could use the targeting and target based on a query string. You can then use queries in the url to define which CTA is shown.
For example let's say you were linking to mysite.com/contact, You could have mysite.com/contact?cta=1 and mysite.com/contact?cta=2 with those queries (the parts after the ?) being the targets for the CTA. It's not perfect as it would mean choosing a link each time but is the closest workaround I could think of at the moment.
Tom Mahon Technical Consultant | Solutions Engineer | Community Champion Baskey Digitial
Yes, It is possible to A/B test with CTA but that is possible in legacy and for that HubSpot needs Marketing - Professional and Enterprise Subscriptions. CMS - Professional and Enterprise Subscriptions. Please, find the HubSpot knowledge base for more information :
you'll need to create two versions of your CTA, with different text or design elements. You can then create an A/B test to see which version performs better.
