Calls-to-Action: do you create multiple CTAs for multiple emails within same campaign?SOLVE
We are using Hubspot for an accounting firm client. Do your CTAs need to be inline, for tracking purposes, like this:
_ Contact Me Form_ Tax Reform Email Indiana
_ CTA_Download for Tax Reform Email Indiana
_ Download for Tax Reform Email Indiana LP
_ Download for Tax Reform Email Indiana TYP
_ CTA_Contact Me_ Tax Reform Email Indiana LP
_ CTA_Contact Me_Tax Reform Email Indiana TYP
Would you just use a general Contact Me CTA in this and change the text from where it was previously used?
Do you need to be able to track the CTA for A/B testing purposes to see what is being clicked on and what isn't?
The question came up last week and I do not know the right answer. I cannot locate any information on the web either. Any suggestions? Does this piece matter?
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