CTA - Slide-in Banner Weighting

[AndreaLM]

I currently have two slide-in banner CTAs running on my site. The criteria for appearance/disappearing is identical. However, one is getting far, far more impressions than the other. Are these CTAs weighted somehow? What could account for one appearing more than another, if all things are equal?

[Phil_Vallender]

Hi @AndreaLM 

This is an interesting scenario. If you have two CTAs configured to show on the same pages at the same time, I expect HubSpot either decides if it should show them in the order they were created, or there is a race condition where the first created wins most of the time. Though I could be wrong about how this works.

If you want two CTAs to get equal views on the same page(s), you actually need to A/B test them against oneanother. Or perhaps use smart content rules to show them to different visitors. Neither of these features are available yet for the new CTA tool, however, so you can't do it just yet. 

Hope this helps.

[AndreaLM]

Thanks, Phil. I will take that into consideration. Oddly, it's the older CTA that has been underperforming. 

[Phil_Vallender · Accepted solution]

Ah! Interesting - HubSpot maybe processes newer CTAs first then. It probably considered fairly unusual to have two CTAs on the same page. The best results are often achieved when the single best CTA is displayed on the most relevant page. 

Good luck with everything!