Best Strategy to Collect Email before Routing to Landing page with Video

[KWilds]

 We're about to launch a new series of videos that we'll embed into landing pages, but we want to collect a name & email before they can get the link to the landing page. What would be the best way to go about doing that? (None of us are in marketing, so trying to figure it out)

My initial thought would be to create the landing page with embedded video. We'd also create a form for name / email collection and once you filled out the form we either direct you to the landing page or else email you a link to the landing page.  Then we'd share the link to the form on social so we'd collect that information for a new list that we could create a follow up campaign with.

Now I'm wondering if it's better to just create the form as a pop up box on the landing page? The only downside is the pop up box would still be there when we share the landing page link to those already on the list (or another) and we don't need to collect their info.

Any insight to the best practice is greatly appreciated!!

[karstenkoehler · Accepted solution]

Hi @KWilds,

There are various ways of going about this, I'll share the one that is most straight forward and proven to work well.

Let's walk through the individual assets needed for this. We're creating the last one first because the previous asset always links to the next.

1. Create a "Thank you" page (Menu > Marketing > Website > Landing Pages). This page is not immediately accessible, not indexed and not shared, only after submitting a form on the landing page will people get here. (That's what makes it gated.) For an example, take this link https://offers.hubspot.com/seo-myths and change /seo-myths to /thank-you/seo-myths. This is where you would embed your videos.

2. Create the landing page (Menu > Marketing > Website > Landing Pages) and the website form (Menu > Marketing > Lead Capture > Forms). This is the page that people will land on after receiving a promotional email, clicking a social post or a CTA in a blog post. Make sure it's optimized for conversions (google "conversion rate optimization landing pages") and set the form to redirect visitors to your "Thank you" page after submitting the form. For an example, check https://offers.hubspot.com/seo-myths.

3. Create additional promotional assets, e.g. CTA (Menu > Marketing > Lead Capture > CTA). This is an asset that you can add to different places on your website, e.g. blog posts. The CTA links to the landing page. For an example, check https://blog.hubspot.com/marketing/seo-myths-ebook. (See the rectangular orange banner at the end of the post.)

Et voilà, you have a full conversion path. You can direct people to the landing page via link or CTA, they would fill out a form on the page and be redirected to the "Thank you" page featuring the videos after submitting the form. The videos would be gated and can only be access through form submission (or the direct link which shouldn't be indexed or shared).

Hope this helps!

[KWilds]

This is great, thank you so much for the direction and tips!