spam

[AlGallegos]

We have customers that are not receiving any of our campaigns because they are getting caught in spam filters.  We've already connected our domain and send email as an internal user.  Can the email be allowlisted on the receipients side?   Any help would be appreciated.

thanks

[InnaSabada]

Hi! 

There can be many reasons, here is a good article on the subject - https://www.warmy.io/blog/the-complete-guide-to-troubleshooting-email-deliverability-issues

It is also possible that you need to warm up your domain, this will help fix errors. This can be done with a tool like Warmy. Warmy has integration with Hubspot.

[karstenkoehler · Accepted solution]

Hi @AlGallegos,

Yes, recipients can allowlist your marketing emails, you can find the instructions here: https://knowledge.hubspot.com/email/contacts-not-receiving-your-marketing-emails

This is not something you can do for them, the recipients have to take this action.

From your end, here are some things you could look into. Have you set up email authentification (SPF, DMARC)? Along with connecting the email domain, both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.

In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I'd recommend reviewing:

Connect your email sending domain

Use a DMARC policy with HubSpot

Only email contacts who for whom you have a legal basis to communicate

Validate emails before sending to avoid hard bounces at all costs (e.g. Neverbounce, Zerobounce)

Remove unengaged contacts from list regularly for higher engagement rates

Avoid as many spam trigger words as possible

Test the spammyness of your email

@kaburke wrote an excellent email deliverability listicle and @natsumimori also compiled a lot of great resources here. I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.

Best regards!