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We have customers that are not receiving any of our campaigns because they are getting caught in spam filters. We've already connected our domain and send email as an internal user. Can the email be allowlisted on the receipients side? Any help would be appreciated.
This is not something you can do for them, the recipients have to take this action.
From your end, here are some things you could look into. Have you set up email authentification (SPF, DMARC)? Along with connecting the email domain, both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.
In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I'd recommend reviewing:
@kaburke wrote an excellent email deliverability listicle and @natsumimori also compiled a lot of great resources here. I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
It is also possible that you need to warm up your domain, this will help fix errors. This can be done with a tool like Warmy. Warmy has integration with Hubspot.
This is not something you can do for them, the recipients have to take this action.
From your end, here are some things you could look into. Have you set up email authentification (SPF, DMARC)? Along with connecting the email domain, both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.
In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I'd recommend reviewing:
@kaburke wrote an excellent email deliverability listicle and @natsumimori also compiled a lot of great resources here. I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer