Using Keywords in Knowledge Base
Apr 1, 2020 10:13 AM
We are setting up our Knowledge Base. Primary objective is for customers to self-serve and not SEO, but if can help in SEO at same time then great
So, in terms of self-service, have noticed that the "related articles" automatically linked by Hubspot are not that related. Does anyone know if tagging all the related articles with the same Keyword will help in this?
Secondly, in terms of SEO and getting domain authority for the general topics we are interested in being known for, is there any benefit to tagging all posts with KEYWORD 1 or KEYWORD 2 etc? Or would we actually be penalized in some way? Note that most of these articles won't mention these keywords within the Page Title or body.