The ideal email marketing consultant will advise us on how to maximize the effectiveness of commerce-focused direct to consumer emails, with respect to design, tools, campaign structure and end-user engagement. This individual will understand the mechanics of email deliverability and how to maximize opens, clicks, and sales pull-through for consumer email marketing campaigns. This includes being able to mitigate bounces and optimize list segmentation and email sending frequency in order to maximize ROI. Familiarity with the various email marketing platforms and the pros and cons of each is a must. Please let me know if you are interested.
